Process.
Before any tech, we map the human workflow. We find and remove inefficient handoffs first.
- — Map work flow
- — Identify bottleneck
- — Remove friction
We are not a company that 'builds' systems — we are a partner who makes systems 'succeed'. Before writing a line of code, we trace where the money flows in your business.
Before any tech, we map the human workflow. We find and remove inefficient handoffs first.
Standardize the work so anyone can deliver the same performance. No manuals, no rules — no system.
With validated standards in place, AI and systems complete the automation. That's how systems stop failing.
"Over 25 years in IT and commerce, I've shipped many projects. The successful ones had one thing in common: they focused on operations, not technology."
I'm an operator who has launched services from 0 to 1 and grown businesses myself. Because I know what founders struggle with, I don't just build features — I build services that actually run.
Across commerce SaaS, a global fandom-commerce platform, cross-border trade and more, I've served as Fractional CMO · CPO · CSO — owning strategy, systems and operations. A senior who can draw strategy and build it directly joins on a fractional model.
Commerce Studio is the brand of the commerce execution studio HICH. Founder Hwang Chul-Hee and a team of about ten own planning, build and operations end to end.
Global logistics, multi-currency payments, country-by-country settlement — only someone who has already shipped through it can solve the cross-border bottleneck.
Country-by-country shipping APIs and customs data automation. DDP·DDU·EMS·UPU weight-based routing rules.
Multi-currency payments and FX risk systems. PG/local payment integration and FX margin recovery automation.
Standardized country-level tax and settlement flow. VAT, duty, corporate tax — one accounting pipeline.
Same headcount, same resources — 5× throughput and 2× revenue trajectory. We don't stop until you're there.
We are not a company that exists to write code — we exist to put commerce operations in order.
We do keep engineering capability in house, but we propose existing SaaS or no-code tools before building anything custom. We build only when it is genuinely necessary, and in those cases we either do it ourselves or manage it together with vetted partners.
Getting the system right while you are small is when it pays off most.
Once orders surge and support tickets pile up, there is no time left to change the system. The right moment is the step from roughly ₩10M to ₩100M in monthly revenue — or whenever managing everything in spreadsheets starts to break down.
It depends on scope, but our goal is to save you the tens to hundreds of millions of won that get wasted on unnecessary development.
The initial operations diagnosis is free. System design and rollout projects are then proposed in stages within your budget. You do not spend a large sum at once — you invest only as much as you need.
Yes, we do.
From your own storefront (Cafe24, Imweb, Shopify) to open markets and large retail channels, we diagnose the data flows and work processes across your entire commerce operation. We are not tied to any one platform — we focus on how to connect and automate the tools you already run.